Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,725,000 | 10,332,000 | 6,719,000 | 4,074,000 | 3,141,000 | 6,252,000 | 38% | 12% | 23% | 73% | 26,974,000 |
People 25-54 | 8,213,000 | 3,383,000 | 2,307,000 | 1,210,000 | 1,900,000 | 2,930,000 | 31% | 17% | 27% | 74% | 11,037,000 |
People 16-39 | 5,294,000 | 2,539,000 | 1,798,000 | 840,000 | 1,479,000 | 1,276,000 | 29% | 17% | 14% | 60% | 8,873,000 |
Grocery Shoppers | 13,101,000 | 6,129,000 | 3,913,000 | 2,484,000 | 2,103,000 | 4,869,000 | 37% | 13% | 30% | 80% | 16,447,000 |