Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,688,000 | 10,439,000 | 6,799,000 | 4,095,000 | 3,134,000 | 6,114,000 | 39% | 12% | 23% | 73% | 26,974,000 |
People 25-54 | 8,159,000 | 3,463,000 | 2,361,000 | 1,235,000 | 1,866,000 | 2,829,000 | 31% | 17% | 26% | 74% | 11,037,000 |
People 16-39 | 5,280,000 | 2,590,000 | 1,826,000 | 856,000 | 1,456,000 | 1,234,000 | 29% | 16% | 14% | 60% | 8,873,000 |
Grocery Shoppers | 13,044,000 | 6,228,000 | 3,976,000 | 2,517,000 | 2,088,000 | 4,728,000 | 38% | 13% | 29% | 79% | 16,447,000 |