Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,492,000 | 10,064,000 | 6,481,000 | 4,022,000 | 3,402,000 | 7,025,000 | 37% | 13% | 26% | 76% | 26,974,000 |
People 25-54 | 8,575,000 | 3,208,000 | 2,140,000 | 1,188,000 | 2,035,000 | 3,332,000 | 29% | 18% | 30% | 78% | 11,037,000 |
People 16-39 | 5,724,000 | 2,523,000 | 1,776,000 | 842,000 | 1,655,000 | 1,545,000 | 28% | 19% | 17% | 65% | 8,874,000 |
Grocery Shoppers | 13,415,000 | 5,757,000 | 3,597,000 | 2,394,000 | 2,259,000 | 5,400,000 | 35% | 14% | 33% | 82% | 16,319,000 |