VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,946,000 | 10,167,000 | 6,555,000 | 4,050,000 | 3,228,000 | 6,551,000 | 38% | 12% | 24% | 74% | 26,974,000 |
| People 25-54 | 8,296,000 | 3,319,000 | 2,215,000 | 1,231,000 | 1,921,000 | 3,056,000 | 30% | 17% | 28% | 75% | 11,037,000 |
| People 16-39 | 5,378,000 | 2,522,000 | 1,757,000 | 864,000 | 1,517,000 | 1,339,000 | 28% | 17% | 15% | 61% | 8,874,000 |
| Grocery Shoppers | 13,094,000 | 5,931,000 | 3,715,000 | 2,464,000 | 2,130,000 | 5,032,000 | 36% | 13% | 31% | 80% | 16,319,000 |
