VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,083,000 | 10,195,000 | 6,592,000 | 4,035,000 | 3,212,000 | 6,676,000 | 38% | 12% | 25% | 74% | 26,974,000 |
| People 25-54 | 8,363,000 | 3,339,000 | 2,237,000 | 1,219,000 | 1,905,000 | 3,119,000 | 30% | 17% | 28% | 76% | 11,037,000 |
| People 16-39 | 5,437,000 | 2,557,000 | 1,794,000 | 850,000 | 1,510,000 | 1,371,000 | 29% | 17% | 15% | 61% | 8,874,000 |
| Grocery Shoppers | 13,156,000 | 5,918,000 | 3,723,000 | 2,437,000 | 2,120,000 | 5,118,000 | 36% | 13% | 31% | 81% | 16,319,000 |
