Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 21,420,000 | 9,480,000 | 6,084,000 | 3,799,000 | 3,601,000 | 8,339,000 | 35% | 13% | 31% | 79% | 26,974,000 |
People 25-54 | 9,045,000 | 2,961,000 | 1,962,000 | 1,097,000 | 2,056,000 | 4,029,000 | 27% | 19% | 37% | 82% | 11,037,000 |
People 16-39 | 6,177,000 | 2,456,000 | 1,748,000 | 793,000 | 1,760,000 | 1,962,000 | 28% | 20% | 22% | 70% | 8,874,000 |
Grocery Shoppers | 13,910,000 | 5,290,000 | 3,284,000 | 2,219,000 | 2,311,000 | 6,309,000 | 32% | 14% | 39% | 85% | 16,319,000 |