Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,641,000 | 9,983,000 | 6,430,000 | 3,985,000 | 3,365,000 | 7,293,000 | 37% | 12% | 27% | 77% | 26,974,000 |
People 25-54 | 8,571,000 | 3,310,000 | 2,224,000 | 1,206,000 | 1,906,000 | 3,355,000 | 30% | 17% | 30% | 78% | 11,037,000 |
People 16-39 | 5,714,000 | 2,588,000 | 1,813,000 | 869,000 | 1,565,000 | 1,561,000 | 29% | 18% | 18% | 64% | 8,874,000 |
Grocery Shoppers | 13,385,000 | 5,876,000 | 3,700,000 | 2,421,000 | 2,108,000 | 5,401,000 | 36% | 13% | 33% | 82% | 16,319,000 |