Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,063,000 | 9,954,000 | 6,416,000 | 3,972,000 | 3,313,000 | 6,795,000 | 37% | 12% | 25% | 74% | 26,974,000 |
People 25-54 | 8,255,000 | 3,357,000 | 2,260,000 | 1,225,000 | 1,869,000 | 3,029,000 | 30% | 17% | 27% | 75% | 11,037,000 |
People 16-39 | 5,390,000 | 2,568,000 | 1,805,000 | 862,000 | 1,468,000 | 1,353,000 | 29% | 17% | 15% | 61% | 8,874,000 |
Grocery Shoppers | 13,098,000 | 5,988,000 | 3,773,000 | 2,475,000 | 2,062,000 | 5,048,000 | 37% | 13% | 31% | 80% | 16,319,000 |