Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,135,000 | 9,953,000 | 6,372,000 | 4,025,000 | 3,351,000 | 6,831,000 | 37% | 12% | 25% | 75% | 26,974,000 |
People 25-54 | 8,282,000 | 3,376,000 | 2,253,000 | 1,263,000 | 1,867,000 | 3,039,000 | 31% | 17% | 28% | 75% | 11,037,000 |
People 16-39 | 5,405,000 | 2,554,000 | 1,766,000 | 894,000 | 1,497,000 | 1,354,000 | 29% | 17% | 15% | 61% | 8,873,000 |
Grocery Shoppers | 13,001,000 | 5,920,000 | 3,704,000 | 2,478,000 | 2,056,000 | 5,025,000 | 37% | 13% | 31% | 80% | 16,175,000 |