Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,145,000 | 9,928,000 | 6,369,000 | 3,989,000 | 3,296,000 | 6,921,000 | 37% | 12% | 26% | 75% | 26,974,000 |
People 25-54 | 8,283,000 | 3,336,000 | 2,220,000 | 1,243,000 | 1,868,000 | 3,079,000 | 30% | 17% | 28% | 75% | 11,037,000 |
People 16-39 | 5,372,000 | 2,588,000 | 1,820,000 | 867,000 | 1,441,000 | 1,344,000 | 29% | 16% | 15% | 61% | 8,873,000 |
Grocery Shoppers | 13,017,000 | 5,855,000 | 3,653,000 | 2,449,000 | 2,050,000 | 5,113,000 | 36% | 13% | 32% | 80% | 16,175,000 |