Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,158,000 | 9,771,000 | 6,222,000 | 3,973,000 | 3,387,000 | 6,999,000 | 36% | 13% | 26% | 75% | 26,974,000 |
People 25-54 | 8,270,000 | 3,245,000 | 2,144,000 | 1,221,000 | 1,920,000 | 3,106,000 | 29% | 17% | 28% | 75% | 11,037,000 |
People 16-39 | 5,372,000 | 2,536,000 | 1,781,000 | 857,000 | 1,483,000 | 1,352,000 | 29% | 17% | 15% | 61% | 8,873,000 |
Grocery Shoppers | 13,016,000 | 5,758,000 | 3,561,000 | 2,437,000 | 2,099,000 | 5,159,000 | 36% | 13% | 32% | 80% | 16,175,000 |