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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,370,000 | 12,174,000 | 8,016,000 | 4,720,000 | 2,714,000 | 4,482,000 | 45% | 10% | 17% | 72% | 26,974,000 |
| People 25-54 | 7,812,000 | 4,284,000 | 2,946,000 | 1,523,000 | 1,565,000 | 1,962,000 | 39% | 14% | 18% | 71% | 11,037,000 |
| People 16-39 | 5,118,000 | 2,998,000 | 2,118,000 | 1,009,000 | 1,217,000 | 903,000 | 34% | 14% | 10% | 58% | 8,874,000 |
| Grocery Shoppers | 12,537,000 | 7,496,000 | 4,864,000 | 2,975,000 | 1,709,000 | 3,332,000 | 46% | 11% | 21% | 78% | 16,165,000 |
