VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,092,000 | 12,397,000 | 8,152,000 | 4,822,000 | 2,677,000 | 4,019,000 | 46% | 10% | 15% | 71% | 26,974,000 |
| People 25-54 | 7,718,000 | 4,502,000 | 3,088,000 | 1,610,000 | 1,467,000 | 1,748,000 | 41% | 13% | 16% | 70% | 11,037,000 |
| People 16-39 | 5,020,000 | 3,153,000 | 2,221,000 | 1,071,000 | 1,097,000 | 770,000 | 36% | 12% | 9% | 57% | 8,874,000 |
| Grocery Shoppers | 12,401,000 | 7,776,000 | 5,057,000 | 3,076,000 | 1,628,000 | 2,998,000 | 48% | 10% | 19% | 77% | 16,165,000 |
