VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Date Range:
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,434,000 | 11,948,000 | 7,853,000 | 4,596,000 | 2,629,000 | 4,856,000 | 45% | 10% | 18% | 74% | 26,265,000 |
| People 16-39 | 5,272,000 | 2,976,000 | 2,100,000 | 970,000 | 1,248,000 | 1,048,000 | 34% | 14% | 12% | 60% | 8,718,000 |
| People 25-54 | 8,057,000 | 4,322,000 | 2,960,000 | 1,527,000 | 1,503,000 | 2,233,000 | 40% | 14% | 21% | 75% | 10,763,000 |
| Grocery Shoppers | 12,819,000 | 7,571,000 | 4,913,000 | 2,972,000 | 1,635,000 | 3,613,000 | 47% | 10% | 23% | 80% | 16,044,000 |