VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Date Range:
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,638,000 | 12,615,000 | 8,382,000 | 4,741,000 | 2,399,000 | 4,624,000 | 48% | 9% | 18% | 75% | 26,265,000 |
| People 16-39 | 5,366,000 | 3,281,000 | 2,341,000 | 1,038,000 | 1,103,000 | 982,000 | 38% | 13% | 11% | 62% | 8,718,000 |
| People 25-54 | 8,116,000 | 4,623,000 | 3,204,000 | 1,598,000 | 1,378,000 | 2,115,000 | 43% | 13% | 20% | 75% | 10,763,000 |
| Grocery Shoppers | 12,866,000 | 7,949,000 | 5,226,000 | 3,057,000 | 1,506,000 | 3,411,000 | 50% | 9% | 21% | 80% | 16,044,000 |