VOZ Overview
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Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,010,000 | 12,293,000 | 8,219,000 | 4,590,000 | 2,707,000 | 5,010,000 | 47% | 10% | 19% | 76% | 26,265,000 |
| People 16-39 | 5,685,000 | 3,210,000 | 2,335,000 | 985,000 | 1,301,000 | 1,174,000 | 37% | 15% | 13% | 65% | 8,718,000 |
| People 25-54 | 8,342,000 | 4,435,000 | 3,092,000 | 1,512,000 | 1,542,000 | 2,366,000 | 41% | 14% | 22% | 78% | 10,763,000 |
| Grocery Shoppers | 13,123,000 | 7,717,000 | 5,094,000 | 2,951,000 | 1,682,000 | 3,724,000 | 48% | 10% | 23% | 82% | 16,044,000 |
