VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,813,000 | 12,711,000 | 8,469,000 | 4,785,000 | 2,360,000 | 4,742,000 | 48% | 9% | 18% | 75% | 26,265,000 |
| People 16-39 | 5,433,000 | 3,299,000 | 2,371,000 | 1,041,000 | 1,084,000 | 1,049,000 | 38% | 12% | 12% | 62% | 8,719,000 |
| People 25-54 | 8,220,000 | 4,675,000 | 3,231,000 | 1,617,000 | 1,313,000 | 2,232,000 | 43% | 12% | 21% | 76% | 10,763,000 |
| Grocery Shoppers | 12,901,000 | 8,036,000 | 5,286,000 | 3,095,000 | 1,407,000 | 3,458,000 | 50% | 9% | 22% | 81% | 15,971,000 |
