Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,159,000 | 10,913,000 | 7,253,000 | 4,123,000 | 2,937,000 | 5,309,000 | 39% | 11% | 19% | 69% | 27,632,000 |
People 25-54 | 7,946,000 | 3,684,000 | 2,592,000 | 1,240,000 | 1,810,000 | 2,452,000 | 33% | 16% | 22% | 70% | 11,317,000 |
People 16-39 | 4,993,000 | 2,546,000 | 1,832,000 | 808,000 | 1,406,000 | 1,042,000 | 28% | 15% | 11% | 55% | 9,099,000 |
Grocery Shoppers | 12,937,000 | 6,540,000 | 4,264,000 | 2,552,000 | 2,089,000 | 4,308,000 | 39% | 12% | 26% | 77% | 16,820,000 |