Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,994,000 | 11,316,000 | 7,548,000 | 4,256,000 | 2,783,000 | 5,895,000 | 41% | 10% | 21% | 72% | 27,632,000 |
People 25-54 | 8,428,000 | 3,880,000 | 2,732,000 | 1,307,000 | 1,702,000 | 2,846,000 | 34% | 15% | 25% | 74% | 11,317,000 |
People 16-39 | 5,425,000 | 2,843,000 | 2,086,000 | 867,000 | 1,323,000 | 1,259,000 | 31% | 15% | 14% | 60% | 9,099,000 |
Grocery Shoppers | 13,347,000 | 6,638,000 | 4,325,000 | 2,596,000 | 1,937,000 | 4,772,000 | 40% | 12% | 29% | 80% | 16,679,000 |