Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,629,000 | 10,479,000 | 6,996,000 | 3,939,000 | 3,155,000 | 5,995,000 | 38% | 11% | 22% | 71% | 27,632,000 |
People 25-54 | 8,236,000 | 3,503,000 | 2,465,000 | 1,186,000 | 1,931,000 | 2,802,000 | 31% | 17% | 25% | 73% | 11,317,000 |
People 16-39 | 5,242,000 | 2,534,000 | 1,829,000 | 808,000 | 1,507,000 | 1,202,000 | 28% | 17% | 13% | 58% | 9,098,000 |
Grocery Shoppers | 13,308,000 | 6,175,000 | 4,035,000 | 2,412,000 | 2,248,000 | 4,885,000 | 36% | 13% | 29% | 79% | 16,927,000 |