Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,241,000 | 10,500,000 | 7,037,000 | 3,909,000 | 3,296,000 | 6,445,000 | 38% | 12% | 23% | 73% | 27,632,000 |
People 25-54 | 8,561,000 | 3,444,000 | 2,445,000 | 1,136,000 | 2,009,000 | 3,108,000 | 30% | 18% | 27% | 76% | 11,317,000 |
People 16-39 | 5,680,000 | 2,584,000 | 1,899,000 | 791,000 | 1,631,000 | 1,465,000 | 28% | 18% | 16% | 62% | 9,099,000 |
Grocery Shoppers | 13,578,000 | 6,058,000 | 3,965,000 | 2,350,000 | 2,322,000 | 5,198,000 | 36% | 14% | 31% | 81% | 16,820,000 |