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OzTAM confirms departure of Foxtel from official TV audience measurement as VOZ launch powers ahead
Posted on 26th September 2024, in VOZ News
Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024.
“OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ as a currency which has also been supported and celebrated by the industry. Free-to-air TV negotiations will be based on VOZ data, commencing from September and OzTAM is also currently evaluating big data opportunities and how this could integrate with VOZ in the future.”
OzTAM is disappointed by Foxtel’s decision, particularly given the industry’s calls for a collaborative approach and the need for a unified TV audience measurement system. OzTAM remains hopeful, however, that future collaborations may involve Foxtel in some capacity.
OzTAM CEO, Karen Halligan, said: “Despite OzTAM’s best efforts, including presenting Foxtel with several options, it is unfortunate that Foxtel has decided to leave the primary measurement system in favour of exploring an alternative approach.
“We believe the industry as a whole is taking a step backward by not working together as a total video industry. OzTAM has made significant investments in VOZ and other leading technology to measure Total Television including streaming, to support this we have implemented a comprehensive and collaborative industry change management program and we are very pleased it will be the official media currency from 29th December 2024,” she said.
“It is regrettable that Australia will not have a single, universal and independent body able to oversee and process both free-to-air and subscription TV measurement. Additionally, it is regrettable that agencies will no longer have access to a unified data source for evaluating advertising and content performance, despite the industry’s calls for a united, cohesive and comprehensive currency.”
OzTAM has invested considerably into delivering best practice cross screen measurement, experiencing significant business momentum as a result. It will continue the progression of several key initiatives, as well as the much-anticipated launch of VOZ as trading currency, the launch of Australia’s first solution for enhanced, multi-broadcaster – including SBS On Demand – programmatic BVOD trading in VOZ Streaming, and the progression of data partnerships and technology investments.
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