VOZ Overview
FAQs
Fact Sheet
Accessing & Using VOZ
VOZ In Use
Total TV Overnight
Total TV Consolidated 7
Weekly ‘When Watched’ Cumulative Reach
Insights
News
User Guides & Explainers
Universe Estimates
Coverage Map
Calendars
Glossary
Training & Education
Logos and Data Sourcing
News
OzTAM and Netflix strike ground-breaking agreement to integrate Netflix Ad Tier Census data into VOZ
Posted on 2 November 2026, in VOZ News
Multi-year agreement advances innovation in TV measurement, with Netflix Ad Tier viewing data rolling out in stages
OzTAM and Netflix will bring Netflix Ad Tier census-level viewing into Australia’s industry currency, VOZ. The capability, developed in collaboration with Nielsen, will enable the industry to plan and report across broadcast TV, BVOD and Netflix Ad Tier in a single, unified currency database within the existing industry ecosystem.
The first stage of the integration is reflected in OzTAM’s enhanced Q3 2026 Streamscape reporting, available today to subscribers via OzTAM’s interactive dashboard. For the first time, Streamscape separates Netflix Ad Tier and non-Ad Tier viewing on connected TVs, with other devices expected to follow at a later stage.
The new breakdown shows how Netflix Ad Tier viewing compares with other streaming services and provides the industry with its first view of Netflix Ad Tier’s contribution to Total Video viewing.
Streamscape measures Total Video share of viewing across broadcast TV, BVOD and all other streaming services, including all SVOD and social video platforms. The Q3 data covers July to September 2026.
The Streamscape Q3 2026 data shows that Netflix accounted for 19.7% of Total Streaming Share on connected TVs. Netflix Ad Tier accounted for 5.1% of Total Streaming while non-Ad Tier contributed the remaining 14.6%. Netflix Ad Tier share alone was comparable with the total viewing shares of Prime Video (6.1%) and Disney (6.0%); offering deeper insight into how Netflix Ad Tier viewing compares with other major streaming platforms.
The second stage of the Netflix VOZ integration will go live on 1 February 2027, with the industry able to analyse Netflix Ad Tier content-level viewing alongside existing VOZ Total TV data through accredited third-party software tools, using the same metrics and breakdowns by market, device and demographics available for current VOZ reporting.
Existing VOZ currency data for broadcast TV and BVOD will continue to be released daily, with daily Netflix Ad Tier census-level viewing delivered monthly, for the preceding month. The first release, in February 2027, will cover January 2027 viewing.
Related news
Posted on 19th August 2026, in VOZ News Almost one in five Total TV viewing minutes is now via BVOD Total TV reached 86.7% of Australians each month in the first half of 2026, according to OzTAM’s latest VOZ Total TV Viewing Report. BVOD now accounts for almost one in five Total TV viewing minutes, […]
Posted on 19th August 2026, in VOZ News Almost one in five Total TV viewing minutes is now via BVOD Total TV reached 86.7% of Australians each month in the first half of 2026, according to OzTAM’s latest VOZ Total TV Viewing Report. BVOD now accounts for almost one in five Total TV viewing minutes, […]
Posted on 2nd March 2026, in VOZ News Broadcast TV & BVOD deliver combined 87.2% monthly reach, anchoring how Australians engage with screens OzTAM has released the H2 2025 edition of its VOZ Total TV Viewing Report confirming Australians continue to watch more than 41 hours per month across broadcast TV and BVOD viewing. The […]
Posted on 2nd March 2026, in VOZ News Broadcast TV & BVOD deliver combined 87.2% monthly reach, anchoring how Australians engage with screens OzTAM has released the H2 2025 edition of its VOZ Total TV Viewing Report confirming Australians continue to watch more than 41 hours per month across broadcast TV and BVOD viewing. The […]
Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]
Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]
Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]
Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]