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MiQ announces data partnership with OzTAM to ingest VOZ data into Sigma’s TVi product
Posted on 5th August 2025, in VOZ News
Significantly enhancing media planning and optimisation
SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi.
MiQ announced the agreement today alongside OzTAM, as the company launched its “Behind the Screens” roadshow series in Sydney.
MiQ recently launched its Sigma technology, the world’s first AI platform that unifies the programmatic ecosystem, and the new partnership enables MiQ to ingest VOZ currency data for linear and BVOD into its TVi product, housed within Sigma. This will significantly refine Sigma’s ability to forecast audience behaviour, optimise budget allocation, and provide VOZ and Sigma subscribers with a planning tool that seamlessly aligns with established media planning methodologies.
Sigma unites more than 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies. Having championed an agnostic and unbiased approach to programmatic buying since inception, MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place.
VOZ is the foundation of Australia’s Total TV measurement standard, bringing together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide national, de-duplicated, all-screen, cross platform data for planning, trading and reporting. VOZ became Australia’s official trading currency in December 2024 and is used by the media industry to understand viewer behaviour, assist in program development and advertising planning, and to gauge the performance of television programs, broadcasters and advertising campaigns.
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