VOZ reveals the complete picture of Total TV viewing in 2024
In 2024, Australians consumed more than 15 billion minutes of broadcast content each week, with BVOD (Broadcast Video on Demand) accounting for 12% of total network viewing, primarily via connected TV.
Each week, 72% of Australians were reached by broadcast TV or BVOD, with over 10% of viewing exclusive to BVOD. BVOD consumption continues to be driven by under 55s, with BVOD accounting for almost 21% of viewing for 25-54s.
Viewing surged during the Paris Olympics, fuelled by an average of 2.3 billion minutes of live BVOD viewing across the two weeks of the Olympics, more than 2.5 times the weekly average across the previous four weeks.
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In Q1 2025, Australian’s consumed over 16.2 billion minutes of free-to-air (FTA) content on average each week, with BVOD accounting for 14% of total viewing – driven primarily via connected TV usage. Each week, broadcast TV or BVOD reached 71% of Australians, with 11% of total viewing exclusive to BVOD. BVOD continues to be driven […]
In Q1 2025, Australian’s consumed over 16.2 billion minutes of free-to-air (FTA) content on average each week, with BVOD accounting for 14% of total viewing – driven primarily via connected TV usage. Each week, broadcast TV or BVOD reached 71% of Australians, with 11% of total viewing exclusive to BVOD. BVOD continues to be driven […]