VOZ will be the all-screen, cross-platform planning and reporting standard for Australia’s television industry. The VOZ ‘Total TV’ database will deliver a much clearer picture of viewing on all screen types.
How does VOZ work?
- VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV (BVOD) content, together in a single, detailed database. The integrated VOZ database is the foundation of Australia’s new ‘Total TV’ reporting standard.
- VOZ creates an anonymised, virtual profile of Australian households and 25 million Australians using:
- OzTAM and Regional TAM Establishment Survey data (80,000+ surveys per year, conducted since calendar 2000);
- Gold standard TV ratings calculations based on the actual viewing behaviour of 20,000+ individuals in OzTAM and Regional TAM panel homes;
- Information from streaming TV meters installed in 2,200+ TV panel homes; and,
- Census level OzTAM VPM (Video Player Measurement) data on 14 million connected devices playing TV (BVOD) content.
- VOZ has been built to allow the industry to agree a common set of advanced targets (audience segments) to support planning and post-analysis beyond standard age/sex demographics in future.
Should viewers be concerned for their privacy?
User data that contributes to VOZ is fully anonymised. All OzTAM and Regional TAM TV audience measurement panel households opt-in with full consent. OzTAM and Regional TAM collect no information that can identify the person(s) that owns or uses individual devices. With respect to viewing on connected devices, users have given their consent to the broadcasters to use broadcasters’ websites and/or apps. The streaming TV meters only look for broadcast viewing activity and platform level IP addresses for over-the-top and subscription video-on-demand (SVOD) services. VOZ and the elements needed to deliver it meet Australian privacy standards.