OzTAM WELCOMES GOOGLE DV360 AS LATEST VOZ STREAMING PARTNER

OzTAM today announced the integration of Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the fourth DSP partner, further reinforcing VOZ Streaming’s role in the Total TV advertising ecosystem.

This partnership unlocks significant BVOD inventory potential for holding companies, independent agencies, and direct advertisers alike – enabling them to access more premium TV inventory, streamline campaign delivery, and extend reach across broadcaster platforms through a centralised solution. BVOD continues to play an increasingly important role in the television ecosystem with commercial BVOD consumption increasing by more than 25% year-on-year*.

VOZ Streaming is OzTAM’s data enablement service that delivers enhanced programmatic BVOD trading via a common OzTAM dataset while improving the viewer experience by capping the ad frequency across participating broadcasters’ advertising inventory.

With Google DV360 joining existing DSP partners – The Trade Desk, Microsoft Xandr and Nexxen – VOZ Streaming now connects with the majority of the demand-side market.

 OzTAM CEO, Karen Halligan, said: “This latest integration marks another important chapter in the growth of VOZ Streaming, as we continue to deliver a more connected, efficient and future-ready programmatic BVOD ecosystem. With Google DV360 being a key DSP for many agencies, we’re accelerating the accessibility and impact of VOZ Streaming. It’s a clear signal that our roadmap is translating into real-world efficiencies for agencies and advertisers alike.”