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Total TV holds centre stage in Aussie homes with 41 hours of monthly viewing: VOZ Total TV Viewing Report
Posted on 2nd March 2026, in VOZ News
Broadcast TV & BVOD deliver combined 87.2% monthly reach, anchoring how Australians engage with screens
OzTAM has released the H2 2025 edition of its VOZ Total TV Viewing Report confirming Australians continue to watch more than 41 hours per month across broadcast TV and BVOD viewing. The data underscores the strength and scale of the Total TV market in the second half of last year, with BVOD continuing to grow and deliver incremental reach across key demographics.
At a time when many global markets are experiencing broadcast declines, Australia’s combined broadcast and BVOD ecosystem remains both stable and relevant, reaching 87.2% of Australians each month – representing 24.1 million people. The findings reinforce Total TV’s sustained scale and relevance in a changing viewing landscape.
The report, based on the VOZ Total TV currency database, covers viewing from 29 June to 27 December 2025 and relevant full-year results. It provides a national, de-duplicated summary of free-to-air broadcast TV and BVOD across devices, audiences, and genres, analysing the billions of minutes viewed across Total TV. It is distinct from OzTAM’s Streamscape report, which incorporates subscription video-on-demand (SVOD) and other streaming services.
Key viewing insights:
• Australians watched more than 41 hours per month on average across broadcast TV and/or BVOD, with the majority of viewing occurring on TV sets in the home.
• Consumption of combined broadcast TV and BVOD weekly minutes were broadly in line with H1 2025, at 15.7 billion minutes.
• BVOD minutes grew 27% on H2 2024 to 2.5 billion minutes weekly, driven by continued growth in live streaming.
• In H2, broadcast TV and BVOD together reached an average 19.4 million Australians, or 70.4%, each week, building to 24.1 million, or 87.2%, across a month. Total TV reached more than 80% across all key demographics.
• BVOD-only viewing added approximately 11% incremental reach to broadcast TV on a weekly basis, rising to more than 16% among the 16-39 and 25-54 age demographics.
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