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Australians watched more than 16 billion minutes of broadcast content each week, VOZ data reveals
OzTAM’s H1 2025 VOZ Total TV Viewing Report unpacks national free-to-air broadcast TV and BVOD consumption trends
Posted on 17th September 2025, in VOZ News
SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM.
OzTAM’s new bi-annual VOZ Total TV Viewing Report highlights Australian viewing trends drawn from the VOZ Total TV currency database. It analyses the billions of minutes viewed across broadcast TV and BVOD and presents topline trends for industry use.
VOZ is Australia’s official ‘Total TV’ measurement standard, unifying broadcast TV and BVOD viewing into a single, de-duplicated, cross-platform database. It combines ratings from more than 20,000 individuals daily in 8,300 OzTAM and Regional TAM panel homes, with data from over 16 million connected devices streaming BVOD each month. VOZ covers ABC, Seven, Nine, 10 and SBS, their regional affiliates and BVOD services nationally. It does not include SVOD or AVOD viewing.
The VOZ Total TV Viewing Report is based solely on Australia’s official broadcast TV and BVOD data, the industry currency for analysing free-to-air content and advertising performance. VOZ is distinct from OzTAM’s new Streamscape report, which incorporates subscription video-on-demand (SVOD) and advertising supported video on demand (AVOD) viewing.
The VOZ report unveiled key viewing insights from the first half of 2025 including:
- BVOD-exclusive viewing added almost 11% to VOZ Total TV’s weekly reach on average, and as much as 19% incremental monthly reach for the 16-39 demographic.
- Weekly viewing minutes increased 2.5% year-on-year.
- Nearly nine in 10 Australians engaged with broadcast TV or BVOD each month.
- Australians watched over 16 billion minutes of broadcast content each week, with BVOD accounting for 2.2 billion minutes.
- Live streaming drove a 41% year-on-year lift in BVOD viewing, rising to 31.4% for 16-39s (based on VOZ data only; excludes SVOD/AVOD viewing).
- Australians watch more than 41 hours of VOZ Total TV each month, mostly via the TV set.
- BVOD-exclusive viewing added almost 11% to VOZ Total TV’s weekly reach on average, and as much as 19% incremental monthly reach for the 16-39 demographic.
- Sunday remains the highest reaching day for VOZ Total TV.
- Drama drives the highest proportion of BVOD viewing, while sport accounts for around 9-10% of both broadcast TV and BVOD consumption. Viewers continue to turn to broadcast TV for major news events like ex-Tropical Cyclone Alfred and the 2025 Federal Election.
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Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
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