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A new era in audience measurement arrives:
VOZ to become trading currency from 29th December 2024
Posted on 25th July 2024, in VOZ News
-Industry unites behind VOZ currency launch-
A new era in audience measurement arrives with the announcement today that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia’s trading currency from 29th December 2024*.
This significant milestone in audience measurement enables trading on truly national, all-screen Total TV audiences for the first time.
Following unprecedented levels of industry consultation and collaboration across TV networks, Regional TAM, the Media Federation of Australia (MFA), Independent Media Agencies of Australia (IMAA), the Australian Association of National Advertisers (AANA), Nielsen and third-party software suppliers, VOZ will become the official trading currency from Sunday 29th December 2024.
TV network annual rate negotiations for calendar year 2025, which start from the fourth quarter of 2024, will be based on VOZ Total TV data for the first time.
VOZ brings a number of firsts to the industry:
- Produces a national picture of viewing for the first time, bringing together OzTAM metro TV ratings data and Regional TAM TV ratings data with a new ‘Rest of Australia’ market into one database
- Introduces a currency for BVOD viewing for the first time including co-viewing on connected TVs
- Delivers de-duplicated audience estimates across all broadcast (linear) TV and BVOD viewing, a significant advancement in audience measurement
- Enables de-duplicated trading on all viewing to all broadcaster content across all screens
- VOZ is constructed with future-facing design to evolve with industry wants and needs. OzTAM is currently in exploratory discussions with big data partners to further enhance VOZ audience measurement.
Produced and delivered by Nielsen, an independent third-party measurement provider, VOZ measures all free-to-air and subscription TV networks….
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