Resources
Resources
The MFA’s new e-learning course, ‘VOZ as a Currency’, is available free to both members and non-members until February 28, 2025.
This course covers essential topics for anyone involved in transacting or reporting on TV and BVOD campaigns, including VOZ terminology, methodology, accessing VOZ data, the role of VOZ in TV campaigns, and the integration of media planning and buying.
The IMAA Academy is an end-to-end training solution for media professionals, designed to give agency staff, media employees and students with 0-2 years of experience the tools they need to succeed in the fast-paced and ever-changing media industry.
It offers a variety of educational resources and courses to enhance the skills of those new to the industry and help them achieve their career goals.
Nielsen Television Audience Measurement (TAM)’s new trainer-led session (in-person and online), ‘Introduction to VOZ’, complement the existing Broadcaster Content Measurement Workshop.
Designed in collaboration with OzTAM, this session provides an enhanced understanding of how Nielsen TAM integrates TAM (broadcast TV) and VPM (BVOD) to create VOZ Total TV measurement and how VOZ currency will differ from TAM currency.
Register below for a scheduled session across late October/early November.
Alternatively for group bookings of 10+, or requests for an in-person team session, please contact helpdesk.tam.au@nieslen.com.