VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,657,000 | 11,995,000 | 7,902,000 | 4,615,000 | 2,776,000 | 4,885,000 | 44% | 10% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,033,000 | 4,313,000 | 2,956,000 | 1,517,000 | 1,581,000 | 2,139,000 | 39% | 14% | 19% | 73% | 11,037,000 |
| People 16-39 | 5,168,000 | 2,985,000 | 2,093,000 | 1,005,000 | 1,232,000 | 950,000 | 34% | 14% | 11% | 58% | 8,873,000 |
| Grocery Shoppers | 12,734,000 | 7,420,000 | 4,846,000 | 2,889,000 | 1,712,000 | 3,602,000 | 46% | 11% | 22% | 79% | 16,175,000 |
