Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,624,000 | 10,120,000 | 6,562,000 | 4,004,000 | 3,279,000 | 6,225,000 | 38% | 12% | 23% | 73% | 26,974,000 |
People 25-54 | 8,139,000 | 3,261,000 | 2,221,000 | 1,168,000 | 2,001,000 | 2,878,000 | 30% | 18% | 26% | 74% | 11,037,000 |
People 16-39 | 5,257,000 | 2,393,000 | 1,699,000 | 787,000 | 1,608,000 | 1,256,000 | 27% | 18% | 14% | 59% | 8,873,000 |
Grocery Shoppers | 13,055,000 | 5,976,000 | 3,804,000 | 2,422,000 | 2,209,000 | 4,870,000 | 36% | 13% | 30% | 79% | 16,447,000 |