Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,054,000 | 11,169,000 | 7,460,000 | 4,206,000 | 2,755,000 | 5,130,000 | 40% | 10% | 19% | 69% | 27,632,000 |
People 25-54 | 7,911,000 | 3,838,000 | 2,685,000 | 1,310,000 | 1,692,000 | 2,382,000 | 34% | 15% | 21% | 70% | 11,317,000 |
People 16-39 | 4,945,000 | 2,661,000 | 1,925,000 | 844,000 | 1,278,000 | 1,006,000 | 29% | 14% | 11% | 54% | 9,099,000 |
Grocery Shoppers | 12,877,000 | 6,749,000 | 4,402,000 | 2,646,000 | 1,956,000 | 4,172,000 | 40% | 12% | 25% | 77% | 16,820,000 |