Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,772,000 | 10,758,000 | 7,134,000 | 4,101,000 | 3,130,000 | 5,885,000 | 39% | 11% | 21% | 72% | 27,632,000 |
People 25-54 | 8,315,000 | 3,579,000 | 2,503,000 | 1,221,000 | 1,925,000 | 2,811,000 | 32% | 17% | 25% | 73% | 11,317,000 |
People 16-39 | 5,407,000 | 2,585,000 | 1,863,000 | 831,000 | 1,539,000 | 1,282,000 | 28% | 17% | 14% | 59% | 9,099,000 |
Grocery Shoppers | 13,335,000 | 6,375,000 | 4,134,000 | 2,511,000 | 2,198,000 | 4,762,000 | 38% | 13% | 28% | 79% | 16,820,000 |