VOZ Overview
FAQs
Fact Sheet
Accessing & Using VOZ
VOZ In Use
Total TV Overnight
Total TV Consolidated 7
Weekly ‘When Watched’ Cumulative Reach
Insights
News
User Guides & Explainers
Universe Estimates
Coverage Map
Calendars
Glossary
Training & Education
Logos and Data Sourcing
News
Australians watched more than 15 billion minutes of broadcast content on average each week in 2024, VOZ data has revealed
OzTAM releases VOZ Total TV Viewing Summary for 2024, providing key insights into Australian free-to-air consumption
Posted on 26th February 2025, in VOZ News
SYDNEY, AUSTRALIA – FEBRUARY 26, 2025 – Australians consumed more than 15 billion minutes of broadcast content on average each week in 2024, according to new Virtual Australia (VOZ) data released by OzTAM.
The VOZ 2024 Total TV Viewing Summary has revealed Australians watched a whopping 15.704 billion minutes of content on average each week in 2024:
- Broadcast Video on Demand (BVOD) accounted for 12% of total network viewing, primarily via connected TVs
- Each week, seven in 10 Australians (72%) were reached by broadcast TV or BVOD, with viewing exclusively to BVOD content adding more than 10% reach on average
- Exclusive BVOD viewing accounted for 15% of total TV content consumption in an average week in 2024
- Gen X and Millennials continue to lead the charge for BVOD consumption, with people under 55 making up half of the total BVOD viewership numbers
- Sports events, such as the 2024 Paris Olympics, held in July and August 2024, drove a surge in viewing, recording an average of 2.3 billion minutes of live BVOD viewing across the two weeks of the Olympics. The figures were more than 2.5 times the average weekly numbers across the previous four weeks.
Related news
Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]
Posted on 5th August 2025, in VOZ News Significantly enhancing media planning and optimisation SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. […]
Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]
Posted on 17th September 2025, in VOZ News SYDNEY, AUSTRALIA – SEPTEMBER 17, 2025 – Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88% of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM. OzTAM’s new […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 26th September 2024, in VOZ News Australia’s official television measurement body, OzTAM, today confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. “OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]
Posted on 9th September 2024, in VOZ News Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business. The new branding includes an evolution of the […]