VOZ delivers Australia’s first:
- Truly national database of Total Television viewing.
- De-duplicated audience estimates of all the broadcaster content available via linear television or streamed via a connected phone, tablet, computer or TV set (‘Total TV’).
- Total TV audience metrics, including the amount of time people spend watching broadcaster content, the profile of the audience watching, and the time they spend with various platforms and screen types.
- VOZ has been built to allow for the future development of an industry-wide set of advanced targets (audience segments) to support planning and post-analysis beyond age/gender demographics.