Quick answers to commonly asked questions about VOZ

1. VOZ brings broadcast TV ratings estimates derived from 20,000+ viewers in OzTAM, Regional TAM and Rest of Australia panel homes, and 16+ million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database.
2. The VOZ database is constructed to contain approximately 27 million synthesised ‘individuals’ to represent the profile of all Australians using:
   • National TAM Establishment Survey data (65,000+ surveys per year);
   • Gold Standard TV ratings calculations based on the actual viewing behaviour of 20,000+ individuals in OzTAM, Regional TAM and Rest of Australia panel homes;
   • Information from streaming TV meters installed in 2,500+ TV panel homes; and,
   • Census level OzTAM VPM (Video Player Measurement) data on 16+ million connected devices playing TV content.

VOZ provides full national coverage which includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as the ‘Rest of Australia’ aggregate market. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) and Riverland/Mt Gambier.