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    Quick answers to commonly asked questions about VOZ.

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    FAQ
    7th Apr

    How does VOZ work?
    1. VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database.
    2. The VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians using:
      • National TAM Establishment Survey data (80,000+ surveys per year);
      • Gold Standard TV ratings calculations based on the actual viewing behaviour of 20,000+ individuals in OzTAM and Regional TAM panel homes;
      • Information from streaming TV meters installed in 2,500+ TV panel homes; and,
      • Census level OzTAM VPM (Video Player Measurement) data on 14 million connected devices playing TV content.

    How does VOZ work?

    VOZ brings linear TV ratings estimates derived from 20,000+ viewers in OzTAM and Regional TAM panel homes, and 14 million devices streaming TV content (broadcast video on demand, or ‘BVOD’), together in a single, detailed database. The VOZ database is constructed to contain 26 million synthesised ‘individuals’ to represent the profile of all Australians using: […]

    FAQ
    7th Apr

    What markets does VOZ cover?

    VOZ includes free-to-air and subscription television channels viewed in Metropolitan and Regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) and Riverland/Mt Gambier.

    What markets does VOZ cover?

    VOZ includes free-to-air and subscription television channels viewed in Metropolitan and Regional TV markets (including overlap areas) as well as Rest of Australia. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, […]

    Want to learn more?

    See VOZ terms & definitions in our glossary