Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,771,000 | 10,226,000 | 6,677,000 | 3,996,000 | 3,190,000 | 6,355,000 | 38% | 12% | 24% | 73% | 26,974,000 |
People 25-54 | 8,244,000 | 3,334,000 | 2,277,000 | 1,182,000 | 1,937,000 | 2,973,000 | 30% | 18% | 27% | 75% | 11,037,000 |
People 16-39 | 5,338,000 | 2,486,000 | 1,787,000 | 794,000 | 1,540,000 | 1,312,000 | 28% | 17% | 15% | 60% | 8,873,000 |
Grocery Shoppers | 13,159,000 | 6,064,000 | 3,874,000 | 2,445,000 | 2,139,000 | 4,956,000 | 37% | 13% | 30% | 80% | 16,447,000 |