Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,871,000 | 10,325,000 | 6,695,000 | 4,093,000 | 3,194,000 | 6,353,000 | 38% | 12% | 24% | 74% | 26,974,000 |
People 25-54 | 8,274,000 | 3,358,000 | 2,272,000 | 1,218,000 | 1,933,000 | 2,983,000 | 30% | 18% | 27% | 75% | 11,037,000 |
People 16-39 | 5,376,000 | 2,541,000 | 1,781,000 | 863,000 | 1,522,000 | 1,313,000 | 29% | 17% | 15% | 61% | 8,873,000 |
Grocery Shoppers | 13,178,000 | 6,111,000 | 3,882,000 | 2,490,000 | 2,136,000 | 4,931,000 | 37% | 13% | 30% | 80% | 16,447,000 |