Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,105,000 | 9,831,000 | 6,335,000 | 3,926,000 | 3,410,000 | 6,864,000 | 36% | 13% | 25% | 75% | 26,974,000 |
People 25-54 | 8,270,000 | 3,287,000 | 2,204,000 | 1,205,000 | 1,930,000 | 3,053,000 | 30% | 17% | 28% | 75% | 11,037,000 |
People 16-39 | 5,408,000 | 2,516,000 | 1,765,000 | 852,000 | 1,513,000 | 1,379,000 | 28% | 17% | 16% | 61% | 8,874,000 |
Grocery Shoppers | 13,080,000 | 5,873,000 | 3,681,000 | 2,441,000 | 2,142,000 | 5,065,000 | 36% | 13% | 31% | 80% | 16,319,000 |