Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,198,000 | 9,815,000 | 6,296,000 | 3,951,000 | 3,426,000 | 6,957,000 | 36% | 13% | 26% | 75% | 26,974,000 |
People 25-54 | 8,322,000 | 3,279,000 | 2,184,000 | 1,225,000 | 1,925,000 | 3,118,000 | 30% | 17% | 28% | 75% | 11,037,000 |
People 16-39 | 5,501,000 | 2,554,000 | 1,784,000 | 872,000 | 1,529,000 | 1,419,000 | 29% | 17% | 16% | 62% | 8,873,000 |
Grocery Shoppers | 13,060,000 | 5,784,000 | 3,615,000 | 2,420,000 | 2,118,000 | 5,157,000 | 36% | 13% | 32% | 81% | 16,175,000 |