Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 20,558,000 | 9,891,000 | 6,342,000 | 3,975,000 | 3,434,000 | 7,233,000 | 37% | 13% | 27% | 76% | 26,974,000 |
People 25-54 | 8,521,000 | 3,269,000 | 2,173,000 | 1,223,000 | 1,946,000 | 3,306,000 | 30% | 18% | 30% | 77% | 11,037,000 |
People 16-39 | 5,682,000 | 2,569,000 | 1,801,000 | 870,000 | 1,569,000 | 1,545,000 | 29% | 18% | 17% | 64% | 8,873,000 |
Grocery Shoppers | 13,267,000 | 5,766,000 | 3,599,000 | 2,414,000 | 2,140,000 | 5,361,000 | 36% | 13% | 33% | 82% | 16,175,000 |