VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 20,020,000 | 11,825,000 | 7,830,000 | 4,511,000 | 2,978,000 | 5,217,000 | 44% | 11% | 19% | 74% | 26,974,000 |
| People 25-54 | 8,258,000 | 4,217,000 | 2,893,000 | 1,483,000 | 1,713,000 | 2,328,000 | 38% | 16% | 21% | 75% | 11,037,000 |
| People 16-39 | 5,397,000 | 2,937,000 | 2,089,000 | 964,000 | 1,376,000 | 1,084,000 | 33% | 16% | 12% | 61% | 8,873,000 |
| Grocery Shoppers | 12,976,000 | 7,294,000 | 4,774,000 | 2,832,000 | 1,843,000 | 3,839,000 | 45% | 11% | 24% | 80% | 16,175,000 |
