VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,744,000 | 11,959,000 | 7,895,000 | 4,567,000 | 2,870,000 | 4,914,000 | 44% | 11% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,126,000 | 4,265,000 | 2,928,000 | 1,494,000 | 1,664,000 | 2,197,000 | 39% | 15% | 20% | 74% | 11,037,000 |
| People 16-39 | 5,278,000 | 2,952,000 | 2,076,000 | 975,000 | 1,313,000 | 1,012,000 | 33% | 15% | 11% | 59% | 8,873,000 |
| Grocery Shoppers | 12,840,000 | 7,358,000 | 4,805,000 | 2,864,000 | 1,807,000 | 3,674,000 | 45% | 11% | 23% | 79% | 16,175,000 |
