VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,810,000 | 12,140,000 | 8,044,000 | 4,613,000 | 2,779,000 | 4,891,000 | 45% | 10% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,149,000 | 4,317,000 | 2,967,000 | 1,521,000 | 1,607,000 | 2,224,000 | 39% | 15% | 20% | 74% | 11,037,000 |
| People 16-39 | 5,354,000 | 3,020,000 | 2,156,000 | 972,000 | 1,291,000 | 1,043,000 | 34% | 15% | 12% | 60% | 8,874,000 |
| Grocery Shoppers | 12,889,000 | 7,475,000 | 4,884,000 | 2,914,000 | 1,741,000 | 3,674,000 | 46% | 11% | 23% | 80% | 16,165,000 |
