VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,604,000 | 12,163,000 | 8,081,000 | 4,614,000 | 2,677,000 | 4,765,000 | 45% | 10% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,095,000 | 4,363,000 | 3,025,000 | 1,516,000 | 1,549,000 | 2,183,000 | 40% | 14% | 20% | 73% | 11,037,000 |
| People 16-39 | 5,306,000 | 3,063,000 | 2,195,000 | 982,000 | 1,235,000 | 1,009,000 | 35% | 14% | 11% | 60% | 8,874,000 |
| Grocery Shoppers | 12,784,000 | 7,487,000 | 4,915,000 | 2,897,000 | 1,691,000 | 3,606,000 | 46% | 10% | 22% | 79% | 16,165,000 |
