VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,705,000 | 12,057,000 | 8,047,000 | 4,540,000 | 2,787,000 | 4,860,000 | 45% | 10% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,146,000 | 4,307,000 | 2,993,000 | 1,479,000 | 1,615,000 | 2,225,000 | 39% | 15% | 20% | 74% | 11,037,000 |
| People 16-39 | 5,361,000 | 3,033,000 | 2,183,000 | 969,000 | 1,282,000 | 1,046,000 | 34% | 14% | 12% | 60% | 8,874,000 |
| Grocery Shoppers | 12,854,000 | 7,418,000 | 4,883,000 | 2,855,000 | 1,756,000 | 3,681,000 | 46% | 11% | 23% | 80% | 16,165,000 |
