VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,681,000 | 12,034,000 | 8,022,000 | 4,530,000 | 2,773,000 | 4,874,000 | 45% | 10% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,113,000 | 4,275,000 | 2,960,000 | 1,481,000 | 1,622,000 | 2,216,000 | 39% | 15% | 20% | 74% | 11,037,000 |
| People 16-39 | 5,320,000 | 2,999,000 | 2,136,000 | 968,000 | 1,296,000 | 1,024,000 | 34% | 15% | 12% | 60% | 8,874,000 |
| Grocery Shoppers | 12,836,000 | 7,387,000 | 4,856,000 | 2,853,000 | 1,764,000 | 3,685,000 | 46% | 11% | 23% | 79% | 16,165,000 |
