VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,666,000 | 11,897,000 | 7,921,000 | 4,494,000 | 2,856,000 | 4,913,000 | 44% | 11% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,122,000 | 4,240,000 | 2,937,000 | 1,466,000 | 1,663,000 | 2,220,000 | 38% | 15% | 20% | 74% | 11,037,000 |
| People 16-39 | 5,289,000 | 2,940,000 | 2,093,000 | 950,000 | 1,317,000 | 1,032,000 | 33% | 15% | 12% | 60% | 8,874,000 |
| Grocery Shoppers | 12,826,000 | 7,310,000 | 4,806,000 | 2,823,000 | 1,809,000 | 3,707,000 | 45% | 11% | 23% | 79% | 16,165,000 |
