VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,600,000 | 11,749,000 | 7,750,000 | 4,513,000 | 2,909,000 | 4,942,000 | 44% | 11% | 18% | 73% | 26,974,000 |
| People 25-54 | 8,109,000 | 4,198,000 | 2,909,000 | 1,459,000 | 1,681,000 | 2,230,000 | 38% | 15% | 20% | 73% | 11,037,000 |
| People 16-39 | 5,255,000 | 2,873,000 | 2,040,000 | 944,000 | 1,346,000 | 1,036,000 | 32% | 15% | 12% | 59% | 8,874,000 |
| Grocery Shoppers | 12,825,000 | 7,259,000 | 4,760,000 | 2,811,000 | 1,830,000 | 3,737,000 | 45% | 11% | 23% | 79% | 16,165,000 |
