VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,823,000 | 11,754,000 | 7,770,000 | 4,485,000 | 2,988,000 | 5,082,000 | 44% | 11% | 19% | 73% | 26,974,000 |
| People 25-54 | 8,195,000 | 4,151,000 | 2,861,000 | 1,453,000 | 1,721,000 | 2,323,000 | 38% | 16% | 21% | 74% | 11,037,000 |
| People 16-39 | 5,426,000 | 2,884,000 | 2,046,000 | 940,000 | 1,415,000 | 1,127,000 | 32% | 16% | 13% | 61% | 8,874,000 |
| Grocery Shoppers | 12,937,000 | 7,233,000 | 4,736,000 | 2,805,000 | 1,882,000 | 3,822,000 | 45% | 12% | 24% | 80% | 16,165,000 |
