VOZ Overview
Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV  | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
| Total People | 19,485,000 | 11,783,000 | 7,775,000 | 4,521,000 | 2,915,000 | 4,787,000 | 44% | 11% | 18% | 72% | 26,974,000 |
| People 25-54 | 8,000,000 | 4,136,000 | 2,836,000 | 1,469,000 | 1,694,000 | 2,170,000 | 37% | 15% | 20% | 72% | 11,037,000 |
| People 16-39 | 5,231,000 | 2,856,000 | 2,006,000 | 956,000 | 1,356,000 | 1,018,000 | 32% | 15% | 11% | 59% | 8,874,000 |
| Grocery Shoppers | 12,724,000 | 7,272,000 | 4,742,000 | 2,854,000 | 1,846,000 | 3,606,000 | 45% | 11% | 22% | 79% | 16,165,000 |
