Total TV Weekly ‘When Watched’
Cumulative Reach
Total TV | Broadcast TV Only | BVOD Only | Both | Reach % | UE | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Demographics | Broadcast TV + BVOD National | National | Metro | Regional | National | National | Broadcast TV Only National | BVOD Only National | Both National | Total TV National | National |
Total People | 19,438,000 | 12,158,000 | 8,003,000 | 4,704,000 | 2,740,000 | 4,540,000 | 45% | 10% | 17% | 72% | 26,974,000 |
People 25-54 | 7,933,000 | 4,331,000 | 2,972,000 | 1,538,000 | 1,569,000 | 2,033,000 | 39% | 14% | 18% | 72% | 11,037,000 |
People 16-39 | 5,171,000 | 2,981,000 | 2,115,000 | 986,000 | 1,244,000 | 945,000 | 34% | 14% | 11% | 58% | 8,874,000 |
Grocery Shoppers | 12,639,000 | 7,529,000 | 4,895,000 | 2,969,000 | 1,710,000 | 3,401,000 | 47% | 11% | 21% | 78% | 16,165,000 |