Introducing VOZ streaming
Australia’s revolutionary, cross-broadcaster, programmatic BVOD data enablement service
What is VOZ Streaming?
VOZ Streaming is a data enablement service that facilitates the trading of multi-broadcaster programmatic BVOD (Broadcaster Video on Demand).
Powered by the BVOD ID (a consistent anonymised identifier) VOZ Streaming delivers enhanced programmatic BVOD trading via a common OzTAM dataset while improving the viewer experience by capping frequency across participating broadcasters’ advertising inventory.
VOZ Streaming enables the activation of co-viewers to connected TV sets and brings BVOD programmatic into the Total TV campaign R&F reporting capabilities of the VOZ database.
Key Benefits
Programmatic Trading
of de-duplicated BVOD audiences
Frequency Management
allowing capping number of times a given viewer is served the same ad
First-Party Data Matching
through OzTAM privacy-first data clean room (coming 2025)
Activation of Co-viewers
on connected TV sets (coming 2025)
Scalable Reach
in a premium streaming environment
Buyer Efficiencies
from standardised BVOD inventory trading and measurement via common demographic data set
De-duplicated BVOD Reach & Frequency Measure
brings BVOD programmatic into VOZ Total TV campaign R&F using existing TPSS tools, revealing the incremental BVOD audience to broadcast TV
The VOZ Streaming process
The VOZ Streaming process involves networks, SSPs (Supply Side Platforms), DSPs (Demand Side Platforms), agencies and OzTAM.
VOZ Streaming co-exists alongside existing direct & programmatic BVOD trading models and workflows, as currently supported by each broadcaster.
Viewer watches BVOD player on Connected TV
SESSION ID
SESSION ID
A digital identifier of the viewing session is created
Network calls OzTAM’s Real-Time Demographic Service to identify the demo profile of the viewer
BVOD ID, OzTAM DEMO
BVOD ID, OzTAM DEMO
Identifies same viewer across streaming services and supports frequency capping
AD TECH PLATFORM
AD TECH PLATFORM
Networks’ advertising inventory management
Network passes BVOD ID, OzTAM Demo & Session ID to Supply Side Platform
SUPPLY SIDE PLATFORMS
SUPPLY SIDE PLATFORMS
Integration developed in conjunction with leading SSPs, including Magnite & Microsoft Advertising
SSPs send bid request to Demand Side Platforms
DEMAND SIDE PLATFORMS
DEMAND SIDE PLATFORMS
Agencies bid, via DSPs, on the opportunity to advertise to target demos
DSPs return the winning bid for that viewer
AD IS SERVED
AD IS SERVED
BVOD ID enables frequency capping across networks
DSP generates impression file with Session IDs and viewing times across networks
BVOD impression file used for VOZ R&F reporting, alongside a broadcast TV campaign
R&F Reporting via VOZ Total TV Gold Standard accredited software
Explore Resources
Fact Sheet
A quick summary of what VOZ Streaming is all about.
FAQs
Quick answers to commonly asked questions about VOZ Streaming.
Glossary
Cut through the jargon and understand commonly used terms and definitions.
Reach & Frequency Reporting Guide
An overview of the R&F campaign analysis available for VOZ Streaming clients.
News
Posted on 18th November 2024, in VOZ Streaming OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming on 25 November, 2024. This groundbreaking service provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies. Developed through extensive industry collaboration, […]
Posted on 18th November 2024, in VOZ Streaming OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming on 25 November, 2024. This groundbreaking service provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies. Developed through extensive industry collaboration, […]
Posted on 3rd October 2024, in VOZ Streaming Snowflake, the AI Data Cloud company, today announced OzTAM, Australia’s official source of television audience measurement, will leverage Snowflake Data Clean Rooms for its VOZ Streaming data enablement solution. VOZ Streaming, Australia’s first solution for multi-broadcaster programmatic Broadcast Video on Demand (BVOD) trading, will make advertising in […]
Posted on 3rd October 2024, in VOZ Streaming Snowflake, the AI Data Cloud company, today announced OzTAM, Australia’s official source of television audience measurement, will leverage Snowflake Data Clean Rooms for its VOZ Streaming data enablement solution. VOZ Streaming, Australia’s first solution for multi-broadcaster programmatic Broadcast Video on Demand (BVOD) trading, will make advertising in […]
Posted on 30th May 2024, in VOZ Streaming o Creates access to all Australian free-to-air broadcasters’ commercial BVOD inventory o Enables de-duplicated reach and frequency management and capping across participating broadcasters o Aggregates scalable reach within Australia’s growing BVOD audience, which now accounts for 10% of Total TV minutes viewed weekly OzTAM today welcomes SBS […]
Posted on 30th May 2024, in VOZ Streaming o Creates access to all Australian free-to-air broadcasters’ commercial BVOD inventory o Enables de-duplicated reach and frequency management and capping across participating broadcasters o Aggregates scalable reach within Australia’s growing BVOD audience, which now accounts for 10% of Total TV minutes viewed weekly OzTAM today welcomes SBS […]
