OzTAM ANNOUNCES VOZ STREAMING: A COLLABORATIVE REVOLUTION IN BVOD TRADING

OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming on 25 November, 2024. This groundbreaking service provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies. 

Developed through extensive industry collaboration, VOZ Streaming provides full access to Australia’s free-to-air commercial BVOD inventory and transforms the way BVOD advertising is transacted. VOZ Streaming will enable targeted trading using a common OzTAM demographic dataset with a privacy-first approach.

With BVOD viewing now typically reaching around 11 million people each month* VOZ Streaming empowers advertisers to programmatically trade across 7plus, 9Now, 10 play and SBS On Demand**, aggregating the scale of BVOD services while enhancing the viewer experience through frequency capping, and gaining the ability to activate co-viewers to connected TV sets.

VOZ Streaming will also support the post-analysis of programmatically traded inventory using the VOZ Total TV database to reveal the incremental reach BVOD delivers to broadcast television campaigns. Furthermore, the service introduces a new transactional method for BVOD, while complementing existing direct and programmatic BVOD trading models provided by broadcasters and enhancing marketplace choice.

VOZ Streaming will be available in-market from 25 November 2024, with further enhancements introduced in 2025 including advertiser first-party data matching via VOZ Streaming’s partnership with Snowflake’s Data Clean Rooms environment; activation of co-viewers; and the onboarding of additional SSPs (supply side platforms) and DSPs (demand side platforms).

OzTAM CEO, Karen Halligan, said: “Our extensive industry consultations have been instrumental in shaping VOZ Streaming, responding to the call for a streamlined, universal approach to programmatic BVOD trading across the networks.

“This launch sees BVOD inventory aggregated at scale, representing a significant innovation for the industry as we continue to prepare for the launch of VOZ as trading currency on 29 December, 2024. “VOZ Streaming is a testament to OzTAM’s commitment to developing new tools and data that empower broadcasters to maximise their audiences and enabling advertisers to effectively reach them. We look forward to welcoming additional streaming services into the VOZ Streaming ecosystem in the future.”