OzTAM WELCOMES PUBMATIC AS NEXT SSP SET TO JOIN VOZ STREAMING

OzTAM today announced that PubMatic, (Nasdaq: PUBM), an independent technology company providing programmatic solutions for the digital advertising ecosystem, has entered final testing for its integration with VOZ Streaming – the last step before deployment.

VOZ Streaming is OzTAM’s data enablement service designed to enhance programmatic broadcast video-on-demand (BVOD) trading. It empowers agencies and advertisers to  buy programmatic BVOD across participating broadcasters through a centralised solution and improves campaign efficiency, streamlines workflows, extends reach, and improves the viewing experience by managing ad frequency. PubMatic’s integration with VOZ Streaming marks another step forward in expanding programmatic access to premium BVOD inventory.

PubMatic empowers premium broadcasters and CTV publishers with programmatic tools that enhance monetisation, improve viewer experiences, and provide buyers with a cleaner, more effective supply path, with transparency and control at the core.

OzTAM CEO, Karen Halligan, said: “We’re delighted to welcome PubMatic as it enters the final phase of joining VOZ Streaming. Every new integration expands programmatic access to broadcaster inventory, builds further momentum in the evolution of Australia’s television trading ecosystem, and supports OzTAM’s ongoing focus on creating efficiencies that benefit the entire market.”